We are seeking a Shopper Marketing Manager with a strong retail background to lead in creating exceptional in-store customer journeys.
This role is focused on enhancing the shopper experience, driving engagement, and delivering innovative solutions that align with retail goals and maximise customer satisfaction.
Key Responsibilities Shopper-Centric Strategy Develop and implement shopper-focused strategies that prioritize exceptional in-store experiences and align with retail objectives.
Leverage customer insights to design journeys that enhance the shopper experience at every touchpoint.
Create campaigns and initiatives that drive footfall, increase basket size, and encourage repeat visits.
Customer Experience & In-Store Activation Lead in-store marketing efforts, including point-of-sale materials, signage, promotions, and displays, ensuring they engage and inspire shoppers.
Collaborate with store teams to optimize the physical layout and flow, making it easier and more enjoyable for customers to shop.
Work closely with store operations to ensure seamless execution of shopper initiatives.
Collaboration & Stakeholder Engagement Partner with category managers, buying teams, and store teams to deliver impactful shopper-focused campaigns.
Collaborate with external agencies and suppliers to ensure quality and innovation in shopper marketing materials.
Align with the digital and e-commerce teams to ensure an omnichannel approach to the shopper journey.
Insights & Analytics Use shopper data and feedback to identify trends, evaluate the effectiveness of initiatives, and drive continuous improvement.
Conduct regular reviews of in-store performance, including campaign success, footfall patterns, and customer behaviour.
Create actionable insights to inform decision-making and tailor future strategies.
Budget & Resource Management Manage budgets effectively, ensuring resources are allocated to maximize ROI on shopper-focused initiatives.
Monitor and report on campaign performance against key metrics.
Skills and Experience Required Proven experience in shopper marketing or customer experience within the retail sector is essential.
Deep understanding of in-store shopper behaviour, retail operations, and trends influencing customer decisions.
Expertise in creating and implementing in-store marketing campaigns that improve the overall shopper experience.
Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
Analytical mindset, with experience in using data and insights to refine strategies and optimize results.
Excellent interpersonal and communication skills to collaborate with cross-functional teams and external partners.
A creative approach to problem-solving and designing impactful shopper experiences.
Whats On Offer A chance to shape the in-store customer journey for a leading retail business.
A collaborative and dynamic work environment focused on innovation and shopper engagement.
Opportunities for career growth and professional development in the retail sector.
A competitive salary and benefits package tailored to the role.
If you are passionate about improving the in-store shopper experience and thrive in a retail environment, wed love to hear from you.
Skills:
Shopper Marketing Customer Marketing Marketing planning Marketing strategies Consumer Insights ROI reports Retail Marketing