Job Description:
The Analyst role is a trusted business partner who serves as a data and insights expert, able to draw actionable insights and conclusions to drive the business performance of our clients.
The Analyst possesses expertise in utilizing and interpreting various Circana data sources and leveraging existing modeling solutions to address client challenges and market opportunities, including trade marketing, pricing, promotions, and mix modeling.
This individual develops and maintains a deep understanding of Circana data, understands client businesses, and stays up-to-date on new and emerging analytic solutions, both within Circana and industry-wide.
The Analyst plays a pivotal role in project delivery, actively participating in data modeling, outcome analysis, and insight development using Circana solutions.
This expert maintains a working knowledge of current trends in marketing and market research, specifically in the CPG and General Merchandise Industries, encompassing forecasting, pricing, sizing, and other analytic techniques that form the foundation for driving actionable insights.
The Analyst applies consultative capabilities to client engagement, converting insights into business implications and strategy.
* Qualifications and Skills:
* A Bachelor's Degree in Marketing, Economics, Statistics, or a related quantitative field is required.
* An advanced degree in a quantitative or analytic discipline is preferred.
* Up to 4 years of experience in solving business issues with analytics, leveraging data in a research or consultative setting, or an applicable Master's degree is preferred.
* Key Responsibilities:
* Advanced Analytics: Strong analytical skills and ability to translate data into insights.
* Technical Foundation: A conceptual understanding of statistical modeling techniques, with experience in programming languages such as R, Python, SAS, and SQL being a plus.
* Planning and Organizing: A high level of initiative and responsibility, dedication to quality, strong work ethic, creativity, and a positive attitude.
* Cross-Functional Influence: Demonstrates effective team behaviors, including informing others of relevant information, supporting team decisions, encouraging others to share ideas, effectively resolving conflicts, and establishing common client-focused goals.
* Communication: Strong written and verbal communication skills.
Familiarity: Proficient in Microsoft Office Tools (Excel, PowerPoint, Power BI, etc.) and familiar with Consumer-Packaged Goods and/or General Merchandise industries.
Required Skills: Analytics Delivery, Analysis, Analytic Techniques, Forecasting, Pricing, Sizing, Data Mining, Large Datasets.